It is in ‘Bedfordshire’, not Paris, that Team GB hope to win the Olympics.

That’s right - SLEEPING has been identified by boffins at Great Britain’s Olympic team as their next key battleground at the Games, which open on July 26. Thanks to Dreams Beds, Paris Olympians will be able to drift into the land of nod in eight futuristic sleep pods.

Dr Luke Gupta, sleep guru for UK Institute of Sport and the Lionesses, said: “Sleep is a pillar of athlete health, wellbeing and performance. It is important athletes have the capability, and opportunity, to manage their sleep when put under strain at an Olympic Games.

“We know that taking a short nap can significantly boost alertness and have a positive impact on mental and physical performance.”

The prospect of naps on tap has already been a hit with Team GB athletes.

Olympic silver medal-winning weightlifter Emily Campbell said: “I’m someone that’s quite extroverted in public, but it’s so important to me to have space and time to decompress around training, particularly in the lead up to an Olympic Games.

“Sleep is so important to my recovery, so it’s massively reassuring to know that Dreams is supporting me to be able to get the sleep I need to perform at my best in Paris.”

Team GB’s target for Paris 2024 is to finish in the top five of the medal table, which they have done at the last four Olympics. They also want to beat hosts France to the title of top European nation.

Sir Dave Brailsford is now busy with his new role at Manchester United but Team GB’s Head of Performance Services, Greg Retter, insists that the era of marginal gains is still alive and well.

“We take a no stone unturned approach to delivering performance,” said Retter. “Every sport spends a lot of time and energy looking at how we can get an advantage.

Ealing Times:

“Sometimes we’re talking about tiny margins. Look at cycling and the amount of detail that goes into the bikes, the suits, the helmets, the glasses, even the socks. Everything is considered.

“We need to do the fundamentals right, be rigorous and make sure the delivery is absolutely spot on so the athletes have the best opportunity to excel.”

Rising global temperatures are a concern for Games organisers. Recent studies suggest that the mercury could rise to a sizzling 43 degrees Celsius in Paris this summer.

As part of organisers’ aim to be the first-ever carbon neutral Olympics, there will be no air conditioning in rooms in the Olympic Village. At their own cost, Team GB will rent portable air conditioning units for Village rooms, as well as blackout curtains, fans and lightweight Dreams sheets for those all-important snoozes.

“Dealing with the heat could have been a bit of a blind spot for us,” said Dr Gupta. “But now, it’s our strength. I think I did more work on heat before Tokyo than I have done in any single area before in my career. We’ve got that covered, we’ve ticked that box.”

Official Sleep Partner, Dreams, is supporting Team GB with investment in sleep for athletes in Paris