M&S Ealing Broadway is taking up a frozen garlic bread waste initiative.

At the end of each day, unsold baguettes and boules – baked in-store daily – are prepared and filled with garlic butter, then sold as frozen garlic bread from £1, with an extended shelf life of 30 days.

The scheme is currently live in 251 stores and began in 2020 following a trial.

Dan Milana, store manager at Ealing Broadway, said: “We believe each loaf is too good to waste and our customers agree.

“Myself and the team are determined to keep finding innovative ways to tackle food waste in-store.”

M&S has pledged to halve food waste by 2030, as well as redistributing all of its edible surplus by 2025.