SHOPPERS in Ealing are set to spend more than 2.1million hours preparing for Hallowe’en.
In a survey of 2,000 people by British Land, owners of Ealing Broadway, people in Ealing said they were planning to devote more than a whole working day (eight hours) on average to their ghoulish preparations, which will include choosing fancy dress, creating Hallowe’en themed goodies and designing spooky decorations.
For many residents, a large amount of this time is likely to be spent turning their homes into a Hallowe’en extravaganza, as one in three (33%) say they’re more likely to host a house party for Hallowe’en than any other occasion throughout the year, including birthdays.
It appears traditional Hallowe’en activities remain popular favourites.
Pumpkin carving (29%) and making Halloween decorations (20%) both feature on the list of the top ways they will celebrate this year, along with making Halloween-inspired food and drink (17%).
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This Saturday (28) Ealing Broadway will be starting the scary celebrations by inviting families to its Hallowe’en event from 1-7pm.
For the fifth year running, children and parents will be encouraged to wear their spookiest costumes to the centre to take part in a free family-friendly trick or treat event.
Children accompanied by their guardians will be given a mysterious treasure map packed with clues to find Hallowe’en treats hidden in 20 participating stores.
In addition to the safe trick or treating on offer, face-painters will be on hand to help bring the costumes to life.
Andrew Rollings, centre director, said: “Halloween has surged in popularity over the past few years with shoppers going all out to plan the perfect party or costume. We’re expecting a busy period between now and the 31st.”
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