Councils across west London have come together to promote their investment potential as a wider region.

The Capital West London scheme – which involves councils in Barnet, Brent, Ealing, Hammersmith and Fulham, Harrow, Hillingdon and Hounslow – presents a combined economy of £69 million to a worldwide audience.

Devised by the West London Alliance, the programme seeks to transform the area’s reach to the global market, provide more information and allow potential investors to explore opportunities with just one call.

Cllr Sachin Shah, leader of Harrow Council, said: “Harrow is already a great place to live and work. One of the reasons for that – is that we’re part of something bigger.

“From Heathrow to Wembley, from the M1 to Crossrail, west London on its own is Britain’s fourth-largest city.

“Capital West London is about working together with our neighbours to harness that potential and sell it to the world’s investors and businesses.”

His words were echoed by Brent Council leader Muhammed Butt who pointed out the high number of world-leading companies in west London such as Sky, GSK, Disney and L’Oréal.

The three-year campaign has already received backing from a number of senior officials at the local authorities involved.

It will work in partnership with the Greater London Authority and London and Partners, with the backing of the Department for International Trade.

Bringing together a collaborative group of public and private sector stakeholders, it will centre on the region’s key assets and focus on connectivity, investment and trade.

Dan Gascoyne, West London Alliance director, said: “This is the latest ground-breaking collaboration between our seven local authorities and provides a fantastic platform from which to secure west London's future prosperity.

“By working together, we can present an opportunity of significant scale to investors combined with the local connections, intelligence and expertise necessary to turn that opportunity into reality.”