THIS Mothering Sunday, Morrisons Ealing in The Arcadia Centre, Ealing Broadway, will open mums-only check-outs to speed up their shopping trip so they can go home and put their feet up.

Morrisons’ own figures reveal that 37 per cent of mums will visit a supermarket on Mothering Sunday to do the weekly shop.

A fifth of mums say the special day is normally over by noon as normal service resumes, with the average mother’s day lasting just over six hours.

Each mums lane will be staffed by assistants selected for their particular friendliness.

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They will offer to scan items at a speed to suit each individual mum - whether they want a relaxed pace or a quick check-out. They will also offer to help pack the shopping.

Assistants will also entertain the children by asking them to identify products and showing them how the tills operate.

More than 30,000 pink gerbera flowers will be given to mums as they pass through the checkout.

Stephen Grasby, Ealing store manager, said: “The reality of Mother’s Day is that some mums end up doing lots of chores! So, for mums who shop with us on this special day, we want to serve them better.”