CAN'T work out what to get your loved one this Valentine's Day? Morrisons Ealing is putting love to the test.  

In conjunction with relationship expert Sam Owen the popular supermarket has created a 'love calculator' to help hopeless romantics.  

Help was enlisted after more than a third (34%) of people said Valentine's Day is the most 'difficult' buying occasion and 23% said they had bought the ‘wrong’ gift in the past. 

Relationship expert and creator of the Morrisons Valentine’s Day ‘Love Calculator’ Sam said: “Whatever stage of your relationship, Valentine’s Day is always a tricky buying occasion with people often only a purchase away from romantic perfection or disaster.  

"I hope the calculator can help all the hopeless romantics channel their thoughts and make the right gift decisions, so this Valentine’s Day is a love-ly one for all involved.” 

The ‘Love Calculator’, which will be offered to Morrisons Ealing’s shoppers in the run up to Valentine’s Day, has more than 40 decision-tree questions covering relationship status, current romance levels and partner personality traits in order to help guide people to the right gift.  

For example, a first time Valentine who wants to show their funny side is directed to heart-shaped crumpets whilst a married couple who have lived together for a few years are guided towards oysters to get them in the mood for romance. 

Morrisons Ealing store manager Stephen Grasby said: “Choosing the right gift for Valentine’s Day can be difficult and we want to take the stress out of the occasion by helping our shoppers find the perfectly-judged gift.  

"The ‘Love Calculator’ aims to make our customers’ lives just that little bit easier.” 

The Morrisons ‘Love Calculator’ will be given away for free from February 11-14 and is available to try online here: my.morrisons.com/valentines-day/morrisons-love-calculator 

For more information on Valentine’s Day at Morrisons visit: https://your.morrisons.com/valentinesday