Almost 40 per cent of women in Harrow are avoiding smear tests, with many of these citing “embarrassment” as a reason for not attending.

Statistics compiled by Jo’s Cervical Cancer Trust showed that just 62.5 per cent of women in the borough were taking part in the potentially-life saving tests.

Across the UK, women explained how embarrassment relating to body shape, appearance of the vulva and smelling ‘normally’ would deter them from attending.

Around a third of those surveyed by the Trust mentioned one of these reasons, while a similar amount said they would avoid a test if they hadn’t waxed or shaved their bikini area.

And statistics showed that many people are unaware of the comparatively high risk of cervical cancer among younger women, as well as the overall importance of smear tests.

Those committed to battling against cervical cancer – the most common in women under 35 – said it is important to face these truths head on.

Robert Music, chief executive of Jo’s Cervical Cancer Trust, said: “Smear tests prevent 75 per cent of cervical cancers so it is a big worry that so many young women, those who are most at risk of the disease, are unaware of the importance of attending.

“It is of further concern that body worries are contributing to non-attendance. Please don’t let unhappiness or uncertainty about your body stop you from attending what could be a life-saving test.

“Nurses are professionals who carry out millions of tests every year, they can play a big part in ensuring women are comfortable.”

His words were echoed by cancer minister Steve Brine, who has lent his support to the charity’s #SmearForSmear campaign, which was launched on January 22 for cervical cancer prevention week.

“We must all take a stand against cancer,” he said. “Lives can be saved if women book an appointment for cervical screening when invited.

“Our NHS doctors and nurses are always on hand to offer guidance and support if women need to discuss that decision.”

It comes after a report carried out by the Trust showed that 34 per cent of Clinical Commissioning Groups and 32 per cent of local authorities in England have not undertaken any activities to increase cervical screening coverage in the last year.

The Trust noted how it is important for them to contribute to protecting health and reducing inequalities, including when it comes to cervical, and other, cancers.