HOMEWARE specialist Robert Dyas is opening a new store at Ealing Broadway Shopping Centre.

Located on the ground floor between GAME and Card Factory, it will open its doors to the public on Friday, March 21, at 9am.

Early-bird customers can take advantage of special offers in kitchenware, small electrical appliances and home products.

An official opening will take place on Friday, April 4, at 10am when owner Theo Paphitis will cut the ribbon before getting behind the counter to help serve customers. The store will be giving away goodie bags to the first 50 paying customers that day, as well as 15% off vouchers for all customers.

Paphitis, the long-time Dragons’ Den star, said: “I’ve been looking forward to bringing Robert Dyas back to Ealing as soon as we could and it was just a matter of finding the right location.

“As a shopkeeper, I’m especially looking forward to rolling my sleeves up again and getting behind the counter to serve the good people of Ealing.”

The chain, acquired by Paphitis in 2012, currently operates 97 shops, mainly across London and the South East.